For businesses that sell products, you will make a tutorial on how to use your product. If your customers often experience certain problems, you can start by making a tutorial video that overcomes the problem. For service-based businesses, this can be more complicated. You don’t want to explain how other people can do what you do. But you want to inspire and attract them to use your services. One solution to this problem is to make a video tutorial for the things they can do before contacting you. For example, if you offer a website creation service, you can make a video tutorial that contains websites and some of the benefits of having a website. Additionally, you may hire best video production when you want to make the best tutorial video for your employees or customers.
You might also want to consider creating a “tips” video that is structured in addition to (or in lieu of) the video tutorial.
What format will you use to make video tutorials for your blog or business?
There are three main formats that you can use to make a video tutorial:
A) TUTORIAL LIVE VIDEO
The live video involves you physically going through the process and telling each step. This is usually the best format for tutorials about physical products. That is also usually the most expensive format because you have to buy or rent equipment. You might also need to hire people to become a model for using the equipment.
B) VIDEO TUTORIAL SCREENCAST
Screencasting is about recording your computer screen and recording your voice while talking. This format is ideal for software tutorials and whatever is done on a computer. You can get several free screencasting programs, and this type of video is very little equipment and tools needed.
C) TUTORIAL ANIMATION VIDEO
Animated tutorials usually use very simple animations and focus on explaining things like how to create a marketing plan. There are a number of special programs that are affordable for businesses that want to make this type of video.